The final assignment for my Emily Carr CEIL 230: Commercial Illustration class was to create a beer label for the fictional product “Sand Castle Lager”. This assignment came during the height of a summer cold that left me so shaky and ill that I was unable to grasp a paintbrush, let alone draw a straight line for weeks. In order to hand something in, I sat for a few fevered hours in front of my tablet and sketched out a quick digital draft. The assignment, however, was to be a culmination of the inking techniques that we had learned over the course of the class, so upon sending in my placeholder homework I was granted an extension to complete the homework properly.
In the end, I like the pen and ink illustration of the saluting comrades best (celebrating the tagline: That summer feeling anytime you want”), but prefer the layout and colour scheme of the digital design. You just can’t beat computer lettering in my opinion and should I take the time to revise the project, I would like to see a hybrid final product.